Do You Use a Hook in Storytelling?

Do you use a hook in storytelling when bringing your stakeholders on board? In my last Analytics-Driven Strategy
LinkedIn live, I had the pleasure of chatting with the one and only Matthew Luhn about the art of storytelling.

He shared his thoughts based on his impressive story writing experience, he brought his 20-year Pixar storytelling expertise as well as his deep knowledge from working on Simpsons animator and Toy Story. We discussed how we can relate storytelling to Data and Analytics being the passionate practitioner I am who is obsessed with Data and Analytics. It was such a privilege to have this great coffee chat.

Main article is on LinkedIn, you can access it through:

https://www.linkedin.com/feed/update/urn:li:ugcPost:6816073868793520128?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28*%2Curn%3Ali%3AugcPost%3A6816073868793520128%29

Have you used Matthew’s 4 techniques yet? I have been using them since I have read the book and they are so effective!

#analyticsdrivenstrategy (follow for more analytics and strategy content)
#analytics
#storytelling

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